October 11, 2018

The Saving Gibson series examines all of Gibson’s challenges and explores industry standard processes that help small and medium businesses grow and avoid becoming “Blockbusters”.

September 28, 2018

The outcome of a SWOT session is summed up with a SWOT table and the following table summarizes the issues that we have reviewed throughout this series.

We interviewed dealers, customers, previous employees and current employees, we analyzed organizations with similar c...

August 19, 2018

A Bass Contour is one of many modifications that can bring you closer your perfect sound. At the GuitarYouDreamAbout.com, we explore the incredibly wide range of guitar modifications and electronics to help you narrow down the options.

June 30, 2018

Gibson Guitars needs to turn Ch11 into growth by fixing a wide range of broken processes- This Business Transformation series covers customer-centric product development, messaging and business development opportunities that could make Gibson great again.

June 29, 2018

Gibson lost it's focus a long time ago; offering products like the Jimi Hendrix Stratocaster;) Take a look at poorly positioned guitars and learn how basic Business Transformation processes could help Gibson grow.

June 29, 2018

When a pilot loses control of an airplane, it can easily enter a ‘death spiral’ where every revolution increases the odds for disaster. Businesses can enter a similar spin; desperate for income, they can squeeze dealers, suppliers and customers and ultimately drive awa...

May 16, 2018

Process and change management is painful but necessary when you compete in global markets. Now that Gibson has to change, we examine the the high ROI, customer-centric processes they need to grow products, messages and channels.

April 15, 2018

Most serious guitarists buy and sell a number of instruments over their lifetime- but the question to ask is do they lose money or make money in the long-haul- Read to learn the best practices of making money selling guitars.

April 7, 2018

See an example of a Cover Guitar, modified to cover a wide range of styles.

April 7, 2018

Designing a guitar that covers a wide variety of styles is a lot of fun- learn the tricks!

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