A Bass Contour is one of many modifications that can bring you closer your perfect sound. At the GuitarYouDreamAbout.com, we explore the incredibly wide range of guitar modifications and electronics to help you narrow down the options.
Gibson Guitars needs to turn Ch11 into growth by fixing a wide range of broken processes- This Business Transformation series covers customer-centric product development, messaging and business development opportunities that could make Gibson great again.
Gibson lost it's focus a long time ago; offering products like the Jimi Hendrix Stratocaster;) Take a look at poorly positioned guitars and learn how basic Business Transformation processes could help Gibson grow.
When a pilot loses control of an airplane, it can easily enter a ‘death spiral’ where every revolution increases the odds for disaster. Businesses can enter a similar spin; desperate for income, they can squeeze dealers, suppliers and customers and ultimately drive awa...
Process and change management is painful but necessary when you compete in global markets. Now that Gibson has to change, we examine the the high ROI, customer-centric processes they need to grow products, messages and channels.
Most serious guitarists buy and sell a number of instruments over their lifetime- but the question to ask is do they lose money or make money in the long-haul- Read to learn the best practices of making money selling guitars.