Part IV – How to save Gibson in 10 Steps... Marketing is a lot more than advertisingGibson Guitars needs to turn Ch11 into growth by fixing a wide range of broken processes- This Business Transformation series covers custome
Part III – How to save Gibson in 10 Steps... Messaging works when you know who you areGibson lost it's focus a long time ago; offering products like the Jimi Hendrix Stratocaster;) Take a look at poorly positioned guitars
