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June 30, 2018

Gibson Guitars needs to turn Ch11 into growth by fixing a wide range of broken processes- This Business Transformation series covers customer-centric product development, messaging and business development opportunities that could make Gibson great again.

May 16, 2018

Process and change management is painful but necessary when you compete in global markets. Now that Gibson has to change, we examine the the high ROI, customer-centric processes they need to grow products, messages and channels.

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