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June 30, 2018

Gibson Guitars needs to turn Ch11 into growth by fixing a wide range of broken processes- This Business Transformation series covers customer-centric product development, messaging and business development opportunities that could make Gibson great again.

June 29, 2018

Gibson lost it's focus a long time ago; offering products like the Jimi Hendrix Stratocaster;) Take a look at poorly positioned guitars and learn how basic Business Transformation processes could help Gibson grow.

June 29, 2018

When a pilot loses control of an airplane, it can easily enter a ‘death spiral’ where every revolution increases the odds for disaster. Businesses can enter a similar spin; desperate for income, they can squeeze dealers, suppliers and customers and ultimately drive awa...

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